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BurrellesLuce Newsletter: Committing to Communications Planning – Another...
Most public relations professionals would probably agree that developing a solid communications action plan is one of the first steps to take in kicking off a successful year. The process of crafting...
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Social Media: The New Solitaire?
by Denise Giacin* Flickr Image: The Progressive Lately I’ve been struggling with the social media paradox – is it good or is it bad? I use social media because it encourages me to be, well, social. You...
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Using Social Media in a Fast Paced World Requires That You Slowdown and Plan
by Tom Kowalski* I recently attended the Social Convergence and The Enterprise conference held at The Graduate Center of CUNY. I listened to more than a half dozen speakers discuss the importance of...
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Online Media Monitoring: An Essential Part of Listening
Is it really necessary for companies to monitor social media in order to interact with their customers? Or is there a better way to observe and report on your client base? Rick Mans believes this to be...
View ArticleBig Media, Mass Media, New Media – Oh My!
A few days ago, I read NYU journalism professor Jay Rosen’s inaugural lecture to the fresh crop of future journalists at Sciences Pos School of Journalism in Paris. I’m not going to recap the...
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The PR Intern Who Pitched the Media
Kion Sanders is a recent communications and public relations graduate from the University of North Carolina at Charlotte. He is the former Public Relations Student Society of America (PRSSA) national...
View ArticlePR News 2010 Media Relations Conference: Roger Conner Interviewed by Johna...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Media Relations Summit. I’m joined by Roger. Roger, will you please introduce yourself? ROGER...
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Missouri State University PRSSA Day: Media Myths
Last week, I was honored to be a part of Missouri State University’s PRSSA Day as a speaker on social media misconceptions. One of the myths that we discussed was “Social media will soon replace...
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A Personal Success Story for Using Twitter to Connect with Clients
Do you check-in on Foursquare or Loopt or post to Twitter when you are out shopping or eating? A recent MediaPost story, Users Register Social Network Comments While Shopping, reported one-quarter of...
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Survey: Journalists Do Not Want to Be Contacted Via Twitter
A couple weeks ago, the Society of New Communications Research (SNCR) and Middleberg Communications announced the results of the 3rd Annual Survey of the Media in the Wired World. The survey utilized...
View ArticleGive Us Something New Google!
Valerie Simon Can Google+ succeed where Google Buzz and Google Wave have failed? While it is probably too early to make predictions, I’ll go out on a limb and share my opinion… unless they unveil...
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How to Speak C-Suite
Ruth Mesfun* If you mistook the clattering of keyboards for cicadas in heat and saw your Twitter feed explode with the hashtag #prndigital, yesterday, then you were probably with me at the PR News...
View ArticlePRSA-NCC: The Changing Landscape of Social Media
“I don’t know what Facebook is going to look like a week from now because, you know, we move pretty fast,“ said Andrew Noyes, public policy communications, Facebook, at the National Capital Chapter of...
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2012 Social Media Trends from IABC DC Metro
Even though we know digital and online media continues to change, IABC/DC Metro started 2012 with a chapter meeting tackling the latest Social Media Trends. The panelists included: Dan Horowitz,...
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Complimentary BurrellesLuce Webinar: Don’t Be A Tool: A Guide To The Latest...
Complimentary BurrellesLuce Webinar: “Don’t Be A Tool: A Guide To The Latest Social Media Tools” When: Tuesday, October 9, 2012. Time: 1 p.m. EDT REGISTER NOW! Nearly every month yet another Social...
View ArticleDon’t Be a Tool: a Guide to the Latest Social Media Tools (BurrellesLuce...
Nearly every month yet another social media measurement tool appears on the horizon, promising to bring better insights, increased efficiency, and better performance. All too often PR and marketing...
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PR Measurement: Beyond Vanity Metrics
http://claringtonwatchdog.blogspot.com/2008/05/efw-business-case-rubbish.html “Sometimes just putting out basic metrics can actually hurt your measurement program and not help management see the true...
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